About Gen Y

Generation Y also known as the Millennial Generation or Generation Next or Net Generation, describes the demographic cohort following Generation X. Its members are often referred to as Millennials or Echo Boomers. As there are no precise dates for when the Millennial generation starts and ends, commentators have used birth dates ranging somewhere from the mid 1970s to the late 1990s.This generation generally represents an increase in births from the 1960s and 70s, not because of a significant increase in birthrates, but because the large cohort of baby boomers began to have children. The 20th century trend toward smaller families in developed countries continued,however, so the relative impact of the "baby boom echo" was generally less pronounced than the original boom. Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increasingly neo-liberal or market oriented approach to the politics and economics.The effects of this environment are disputed.
from Wikipedia


+ Generational Branding
+ Boomer - Traditional Marketing (PDF, 13 MB)
+ Gen X Marketing (PDF, 10 MB)
+ Gen Y Marketing (PDF, 11 MB)
+ Multi Generational Marketing Overview
+ Web Overview by Generation

Marketing to Generation Y: The Experience Culture